FDF director general to leave industry
The Food and Drink Federation (FDF) has announced that director-general Sylvia Jay will leave the body at the end of August after nearly five years. She is leaving to take a position outside the industry.
The Food and Drink Federation (FDF) has announced that director-general Sylvia Jay will leave the body at the end of August after nearly five years. She is leaving to take a position outside the industry.
Dyson and its agency Vallance Carruthers Coleman Priest are gearing up to launch the second phase of the campaign supporting Dyson’s ‘revolutionary’ new vacuum cleaner, The Ball. The cleaner, also known as the DC15, sits on a ball rather than four wheels to give it greater flexibility when moving around rooms and furniture. It will […]
Borders, the bookseller, has appointed Cathy Ferrier, former trading director at Poundland, as commercial director. Marketing director Louise Collinge will continue to concentrate on brand building and communication.
Pepsi Europe head of marketing for carbonated drinks Okay Egdirici is to act as interim Pepsi UK marketing director while Caroline Diamond is on maternity leave. He will concentrate solely on UK business during this time.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.