The Food and Drink Federation (FDF) has announced that director-general Sylvia Jay will leave the body at the end of August after nearly five years. She is leaving to take a position outside the industry.
Dyson and its agency Vallance Carruthers Coleman Priest are gearing up to launch the second phase of the campaign supporting Dyson’s ‘revolutionary’ new vacuum cleaner, The Ball. The cleaner, also known as the DC15, sits on a ball rather than four wheels to give it greater flexibility when moving around rooms and furniture. It will […]
Borders, the bookseller, has appointed Cathy Ferrier, former trading director at Poundland, as commercial director. Marketing director Louise Collinge will continue to concentrate on brand building and communication.
Pepsi Europe head of marketing for carbonated drinks Okay Egdirici is to act as interim Pepsi UK marketing director while Caroline Diamond is on maternity leave. He will concentrate solely on UK business during this time.
From the Facebook ad boycott to the top 100 brands, catch up on all this week’s biggest marketing news.
This guide aims to answer three key questions: What is a conversion? What is CRO? And what are some key techniques you can use to optimise your conversion rate?
The consequences of the pandemic are now being felt in redundancies, and if you’re in this position, a structured approach is your best bet for finding the next opportunity.
GfK’s latest flash report brings some good news ahead of this weekend’s ‘re-opening day’, but comes with a warning about a fragile economy.