The campaign focuses on the changes facing the global market and is titled “FedEx Delivers to a Changing World”. It has been created by BBDO Worldwide and will run in print titles and online until the end of May.
FedEx claims the campaign plays to the FedEx Express brand values of trust and reliability.
Andrew Self, vice-president of marketing and communications for FedEx Express Europe, Middle East, Indian Subcontinent and Africa, says:
“This new advertising campaign extends the strong legacy of the FedEx Express brand globally, illustrating how customers can count on FedEx to help them achieve business success.”