Feeding frenzy at Vitamin Vomit

The Diary, an inveterate ligger, is always gratified to receive an invitation, even though they’re usually to attend the local magistrates’ court. But this latest lure is proving surprisingly easy to resist.

Below-the-line agency Vitamin V has sent out what is best described as a taster campaign: mock-invites that turn out to contain gruesome footage of the agency’s staff stuffing food into their faces, and down their fronts, without the aid of cutlery.

The tagline, “Use us – we’re hungry”, presumably scanned better than: “We’ll make you want to puke.”

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