Feel Good unveils new bra up-push

Tit’s the breast fundraising idea this year, bra none. The (Cop a) Feel Good Drinks Company has come up with a superb idea to transform the Canary Wharf tower from Temple of Mammon to Tent-pole of Mammary, all in aid of Breast Cancer Care.

With the aid of Tesco’s Canary Wharf branch, the aim is to collect enough old brassières to make a chain of bunting that will reach from the top of the tower to ground-level. No smalls task. For each cleavage-clasp collected, Feel Good will donate £2 to the charity.

But the Diary can’t help noticing that most of the people in this picture are men. Which prompts questions about whether this exercise has more than one motive. After all, it does involve women removing their bras… How the lads must have hooter-ed with laughter when they came up with that one.

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