Feel the rhythm and let the ideas flow. Yes you can-can

Picture your boss in a tutu, throwing the IT guy across the office to the sound of massed horns. Doesn’t really work, does it?

Spare a thought, then, for the poor devils at FutureBrand, which has signed a deal with George Piper Dances, “one of the UK’s most popular dance companies”. GPD will “use the potential of dance as a way of developing FutureBrand’s employees’ creative and physical expression”. Bet they can’t wait. As the Diary well knows, spinning round on tip-toe for hours in pointy shoes is just the thing to get the creative juices flowing after a heavy Sunday drinking session. Settles the stomach a treat.


Grey trade laws do make sense

Marketing Week

Your leader on grey trading (MW February 20) asks “what immutable principle… makes it legal to source grey goods within the European Union, but not beyond it?” The answer is straightforward. The EU has been a single market since 1992 with an increasingly common framework for business across member states. There has also been the […]

ASA receives Paddy Power’s complaints

Marketing Week

The Advertising Standards Authority (ASA) has received 31 complaints that Irish bookmaker Paddy Power’s latest set of ads, created by Bartle Bogle Hegarty, are indecent and offensive. One of the ads shows a young boy and girl kissing on a park bench. The strapline says: ‘2/1. Let’s make things more interesting’. The other ad shows […]


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