Ferrari picks sponsorship chief as top UK marketer
Ferrari GB is tipped to hand sponsorship chief Al Clarke its top marketing job. He will replace James Pillar, who is leaving the company to join Bentley Motors.
Ferrari GB is tipped to hand sponsorship chief Al Clarke its top marketing job. He will replace James Pillar, who is leaving the company to join Bentley Motors.
Luxury chocolate manufacturer Lindt is tipped to appoint Grey to handle its 4m UK advertising account.
Name: Malcolm CaldwellCompany: InfernoJob title: Joint Creative Director
Volkswagen has been slammed by the Advertising Standards Authority for running a press ad for the Golf GT TSI which misleadingly implied that the car had ‘low emissions’.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.