Ferrari picks sponsorship chief as top UK marketer
Ferrari GB is tipped to hand sponsorship chief Al Clarke its top marketing job. He will replace James Pillar, who is leaving the company to join Bentley Motors.
ITV launches AI-generated ad service to make TV advertising more ‘accessible’ for SMEs
Grace GollaschAs part of an initiative to encourage SMEs to consider TV advertising, ITV will launch two new AI-generated TV ads from small businesses.
‘Paradigm shift’: How brands and charities are ‘mobilising’ to ‘crack’ social challenges
Amrit VirdiBrands and charities are increasingly working towards “shared missions”, as the focus shifts from “transactional exchanges” to aligned values.
In brand building, it’s the little things that count now
Grace KiteData shows effectiveness builds as more channels and touchpoints are layered in but brands and their agencies need to ensure everything is served up in a coordinated way.
Consumer confidence takes ‘big fall’ following months of slow build
Grace GollaschConsumer confidence in the economy and personal financial situations has fallen for the first time in six months, according to GfK’s September Consumer Confidence Index.