Ferrero is encouraging consumers to enjoy “a little bit of what they fancy” in a new £5m campaign to support Kinder Bueno. The ad will break on September 3.
The campaign, which is understood to have been created by Nitro-owned conflict agency Dreamcost, will target a young female audience and aims to build on a previous campaign based around the strapline.
The ad, called Sauna (pictured), features two girls eating a Bueno bar and having “a bit of what they fancy” when they steal a handsome man’s towel from a sauna. It will run across TV and be supported with digital, sampling and sampling through cover mounts one womens titles.
Ferrero marketing director Dave Tucker says the “light hearted tone” is a perfect fit with the brand.