Ferrero hunts agency for Kinder Bueno after CHI split

Ferrero UK has parted company with Clemmow Hornby Inge (CHI) just a year after appointing the agency to handle the £4m advertising account for Kinder Bueno.

The company is talking to two undisclosed agencies about taking over the business. The pitch is being handled by Agency Assessments and a decision is due in the new year.

The changes do not affect WCRS, which currently handles the UK Ferrero Rocher account but has also worked on the Tic Tac and Kinder Kids business. However, the agency has not been invited to pitch for the account as the confectionery company is keen to build a roster of agencies.

CHI won the Kinder business in November last year as part of a realignment of Ferrero’s brands. It is not clear if the agency produced any work for the brand. The review will not affect Mediaedge:cia, which handles its media planning and buying account.

In June, Ferrero appointed Leagas Delaney to handle the pan-European advertising for the Ferrero Rocher brand. It is understood that the agency develops work for countries that do have a retained agency (MW June 8).

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