Diageo, Unilever and M&S join the line-up for Festival of Marketing: Transform

Festival of Marketing is kicking off 2022 with Transform, a three-day event designed to inspire marketers looking to transform their brand and career.

The agenda for the hybrid event, which takes place in-person and virtually on 23 to 25 March, is now live, with more than 80 speakers from some of the biggest and most interesting brands.

Eve Sleep’s CMO turned CEO, Cheryl Calverley, and Marketing Week’s award-winning columnist Helen Edwards will be underlining just how marketing can transform brands, businesses and the economy. They will discuss four ways marketing can be transformative and how this can be applied to all businesses.

Elsewhere, Diageo’s CMO Cristina Diezhandino will share how the drinks giant has repeatedly transformed its brands as they look to meet new challenges. She will also be discussing how the business is overhauling ecommerce, experience and effectiveness as customer and company needs evolve.

Transforming the route into marketing will be another key focus, with a session looking at why marketing needs to think differently about recruitment. M&S Food marketing director Sharry Cramond, Unilever’s Lisa Hutchinson and the School of Marketing’s Ritchie Mehta will be talking candidly about what the industry must do to improve the socio-economic and ethnic diversity of marketing.

Transforming perceptions is the key theme for a session featuring Channel 4’s former CMO Dan Brooke (now CEO at Smart Energy GB) and current marketing director Amber Kirby, who will be talking about how the broadcaster’s ‘Super Humans’ Paralympics campaign helped change people’s perspective on disability.

Meanwhile, Starling Bank’s CEO and founder Anne Boden will be talking alongside brand director Rachel Kerrone about the digital bank’s approach to innovation, customer experience and the importance of marketing in its success.

There will also be a session on what marketers in B2B can do to deliver greater impact and gain more influence, with speakers including Mimi Turner from The B2B Institute at LinkedIn and consultant Annabel Venner.

And to top things off, there will be a series of masterclasses taking place across the second two days, covering everything from how to transform an organisation into an ecommerce business, to how to be a better marketing leader.

Festival of Marketing: Transform takes place on 23 to 25 March at The QEII Centre in London and online. There are a number of ticket options. Visit the website for more details and to book your place.