Could Google’s Alphabet infringe on a BMW trademark?
Alison MillingtonGoogle’s shock move yesterday (11 August) to separate its internet operations from its research divisions as part of an overhaul that will form new parent company Alphabet could “attract infringement action” from BMW.
Why Google is rebranding itself as Alphabet
Sarah VizardGoogle’s massive reorganisation to make it a subsidiary of a new company called Alphabet brings its focus on its ad business into sharp relief, as well as providing it with the means to innovate, take risks and keep investing in blue-sky technology.
Periscope has 10 million users but advertising is ‘nowhere near top of mind’
Sarah VizardPeriscope, the live video streaming app, has signed up more than 10 million users since it launched in March but says, despite its scale, that it has no plans to launch any marketing campaigns or to start thinking about how it will monetise the service anytime soon.
Cost of living impact, economy shrinkage, cutting marketing spend: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Tesco, Zalando, Butlin’s: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
To succeed in transforming your brand, you must also transform yourself
Andrew GeogheganEmbarking on organisational change means being willing to challenge yourself and others, and leading people through uncertainty with courage.
Do aspiring marketers misunderstand marketing?
Charlotte RogersWith A Level results being awarded to aspiring young marketers this week, long-running research from Nottingham Trent University has explored the shared characteristics of students embarking on marketing degrees.