Could Google’s Alphabet infringe on a BMW trademark?
Alison MillingtonGoogle’s shock move yesterday (11 August) to separate its internet operations from its research divisions as part of an overhaul that will form new parent company Alphabet could “attract infringement action” from BMW.
Why Google is rebranding itself as Alphabet
Sarah VizardGoogle’s massive reorganisation to make it a subsidiary of a new company called Alphabet brings its focus on its ad business into sharp relief, as well as providing it with the means to innovate, take risks and keep investing in blue-sky technology.
Periscope has 10 million users but advertising is ‘nowhere near top of mind’
Sarah VizardPeriscope, the live video streaming app, has signed up more than 10 million users since it launched in March but says, despite its scale, that it has no plans to launch any marketing campaigns or to start thinking about how it will monetise the service anytime soon.
How Guinness attracted 1.5 million customers in under a year
Marketing Week ReportersDetermined to engage a new generation of drinkers across a vibrant and rapidly evolving continent, Guinness opted for a blend of TV sponsorship, experiential, influencer marketing and outdoor to achieve its goals.
Tesco accused of misleading customers with ‘unclear Clubcard pricing’
Rachel LawlerConsumer group Which? says Tesco’s Clubcard Prices deals are unclear and “could be breaking the law”, but even if Tesco is forced to make prices clearer analysts suggest it won’t have “any real negative impact”.
Everything old is new again: Why are brands resurrecting old assets?
Niamh CarrollBrands such as Morrisons, Tango and Branston are bringing back slogans from their past, which they say still have resonance with consumers.
Heinz Beanz consideration drops following price increases
Rachel LawlerHeinz Beanz’s consideration and value scores have fallen as consumers switch to own-brand goods, YouGov BrandIndex data shows.