Could Google’s Alphabet infringe on a BMW trademark?
Alison MillingtonGoogle’s shock move yesterday (11 August) to separate its internet operations from its research divisions as part of an overhaul that will form new parent company Alphabet could “attract infringement action” from BMW.
Why Google is rebranding itself as Alphabet
Sarah VizardGoogle’s massive reorganisation to make it a subsidiary of a new company called Alphabet brings its focus on its ad business into sharp relief, as well as providing it with the means to innovate, take risks and keep investing in blue-sky technology.
Periscope has 10 million users but advertising is ‘nowhere near top of mind’
Sarah VizardPeriscope, the live video streaming app, has signed up more than 10 million users since it launched in March but says, despite its scale, that it has no plans to launch any marketing campaigns or to start thinking about how it will monetise the service anytime soon.
Gü invests £4.5m in brand as it looks to steal share from supermarket own-labels
Lucy TesserasWhile some companies are making cuts to marketing spend given the current economic situation, dessert brand Gü is upping investment as it looks to strengthen its brand.
How Tony’s Chocolonely grew without spending a penny on marketing
Marketing Week ReportersTony’s Chocolonely describes its product as its “biggest marketing tool”, but having now established its brand it is now looking to scale, with plans to start investing in paid media soon.
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Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
‘Proudly mass market’: The Gym Group rebrands ahead of major growth drive
Niamh CarrollThe Gym Group is on a mission to drive awareness, as marketing director Emily Kortlang admits it doesn’t currently match up with what the business has achieved.