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Why Google is rebranding itself as Alphabet
Sarah VizardGoogle’s massive reorganisation to make it a subsidiary of a new company called Alphabet brings its focus on its ad business into sharp relief, as well as providing it with the means to innovate, take risks and keep investing in blue-sky technology.
Periscope has 10 million users but advertising is ‘nowhere near top of mind’
Sarah VizardPeriscope, the live video streaming app, has signed up more than 10 million users since it launched in March but says, despite its scale, that it has no plans to launch any marketing campaigns or to start thinking about how it will monetise the service anytime soon.
‘Creativity only gets you so far’: Is it time for marketers to become financially fluent?
Matthew ValentineIs a lack of financial savvy holding marketers back from ascending to the top jobs in business?
Consumer confidence is up but progress feels like it is in ‘slow motion’
Josh StephensonPeople’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
How the role of content is changing in 2024
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Unilever CEO: More focused business is delivering ‘improved’ growth
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