A third of brands to hire marketers in next 3 months
Sarah VizardThe quarterly IPA Bellwether Report reveals for the first time that marketers are feeling confident enough to hire despite ongoing uncertainty over Brexit and what it will mean for the UK economy.
Why Cancer Research UK and Channel 4 are changing the format of the modern marathon
Leonie RoderickThe ‘Sprintathon’ event, which aims to break the record for the world’s fastest marathon while raising money for Channel 4 and Cancer Research UK’s Stand Up To Cancer initiative, will see 422 runners perform consecutive 100-metre sprints.
A new agency model for the programmatic age
Martin KellyMartin Kelly CEO and co-founder Go to Cannes or any major meeting of media agency folk at the moment and programmatic is bound to be a hot topic of discussion. We are spoiled for choice with agencies announcing new hires or acquisitions that give them the capability to offer it. Don’t get me wrong. I am not […]
‘Premier league’ marketers: What brands can learn from elite sport
Marketing Week PartnerMarketers, like sportspeople, must focus on the ‘hard yards’ that make the moments of glory possible.
Why TikTok went into ‘professional mode’ to win B2B hearts
Marketing Week ReportersA LinkedIn takeover helped TikTok persuade marketers the social media app could become their new home for performance marketing.
Future Marketing Leaders 2023: George Rivers, Tesco
Marketing Week ReportersMarketing Week is proud to name Tesco’s George Rivers as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
One beauty brand on becoming a 25-year-old startup after ending exclusivity with Boots
Molly InnesHaving ended its retail exclusivity deal with Boots, Mark Hill Hair has appointed its first ever marketing director to steer the brand into a new era.