The quarterly IPA Bellwether Report reveals for the first time that marketers are feeling confident enough to hire despite ongoing uncertainty over Brexit and what it will mean for the UK economy.
The ‘Sprintathon’ event, which aims to break the record for the world’s fastest marathon while raising money for Channel 4 and Cancer Research UK’s Stand Up To Cancer initiative, will see 422 runners perform consecutive 100-metre sprints.
Martin Kelly CEO and co-founder Go to Cannes or any major meeting of media agency folk at the moment and programmatic is bound to be a hot topic of discussion. We are spoiled for choice with agencies announcing new hires or acquisitions that give them the capability to offer it. Don’t get me wrong. I am not […]
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Moonpig’s focus on payback to the growth of Ella’s Kitchen, it’s been a busy week. Here is my take.
Advertising groups still believe the proposed ban on pre-watershed junk food ads will do nothing to tackle the root cause.
Taking on challenges and making strategic moves has helped Paws Group CMO Richard Clark forge a career from Boohoo and Feel Unique to Nationwide and IBM.
Can ChatGPT use its AI-driven natural language processing to revolutionise marketing automation?