Festival of Marketing 2019: Highlights from all our partners’ sessions
Marketing Week presents coverage of its partners’ content sessions at Festival of Marketing 2019, featuring the industry’s most progressive companies.
What is programmatic advertising? A beginner’s guide
Charlotte RogersAs programmatic evolves into digital out-of-home, TV and audio, it is more important than ever to get to grips with the basics in order to devise an optimised strategy.
Asos was wrong to ditch print now its brand is in crisis
Matt BarkerAsos has culled its print magazine after 12 years amid a wider crisis for the brand but, as other companies can testify, a well-produced print title can still be a highly effective promotional tool.
Asos, Nike, Asda: 5 things that mattered this week and why
Marketing Week ReportersThis week’s marketing news including the start of Christmas advertising, Asos’s decision to get rid of its print magazine and the relaunch of M&S menswear.
Marketing jobs, subscription services, retail sales: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Marketoonist on marketing math
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
PepsiCo names former Kraft Heinz marketing boss as Europe CMO
Grace GollaschFormer Kraft Heinz CMO Paula Marconi has joined PepsiCo to help “strengthen” its market presence across Europe at a “pivotal time” of driving change and growth.
‘A 15-year idea’: Speedo celebrates its ‘swagger’ with new lifestyle positioning
Josh StephensonSpeedo is repositioning itself for a lifestyle audience with a new campaign bringing back its Aussie roots.