1 Comment
Mark Ritson: Comparing TV audiences to digital views is utter nonsense
Mark RitsonThere is an urgent need to translate digital views into TV audiences and vice versa otherwise brands will continue to be misled by thin digital video viewing estimates.
Mondelez on its shift away from ‘interruptive TV ads to creating content that makes money’
Leonie RoderickMondelez is launching a new marketing model that aims to improve the return on investment of its global media spending, placing a big focus on original content and brand partnerships as it looks to fight growing consumer appetite for ad blocking.
Entertainment overtakes FMCG as best paid sector for marketers
Marketing Week ReportersEntertainment unseats FMCG to be crowned the best paid sector for marketers, according to the 2021 Marketing Week Career and Salary Survey, while those working for an industry or trade body bring up the rear in the salary stakes.
Want to know what you’re worth? Marketing pay in 2021 revealed
Marketing Week ReportersFrom the best paid sectors to the salaries marketers can expect to earn as they climb the career ladder, Marketing Week’s Career and Salary Survey examines the state of pay in 2021.
How Bodyform plans to tackle the ‘gender pain gap’
Manny PhamThe female hygiene brand’s latest campaign highlights the relatively unknown condition of endometriosis, a move to spur women to speak up about the pain suffered to cut diagnosis time.
How progressive brands are bridging the gap with diverse communities
MaryLou CostaDespite one in six people in the UK being from an ethnic minority, only a third feel represented in marketing. But forward-thinking brands show what it takes to bridge the gap by partnering with influencers, local media and events.