The Festival of Marketing is going digital with a week-long global event designed to address the biggest issues the marketing industry is facing right now.
The event will take place from 5 to 9 October online, with tickets now available to purchase. There will be 80 sessions across five days with some of the biggest names in marketing joining the line-up to discuss, debate and help you navigate the industry’s biggest challenges and opportunities.
Speakers confirmed so far include:
- Mark Ritson, professor of marketing and Marketing Week columnist
- Helen Edwards, founder of Passionbrand and Marketing Week columnist
- Paul Pomroy, CEO, McDonald’s UK
- Claire Hennah, global vice-president of ecommerce, Unilever
- Rupert Bedell, vice-president of marketing, American Express
- Chloe Pierre, founder, thy.self
- Nina Bibby, CMO, O2
- Ines Ures, CMO, Deliveroo
- Tom Wallis, CMO, Gousto
- Alex Weller, European marketing director, Patagonia
The sessions will includes a mix of live, pre-recorded and on-demand content, as well as the option to take part in marketing masterclasses with headline speakers, virtual networking and mentoring. There will also be ‘Festival Shorts’ – bitesize practical sessions on how to deliver change.
Marketing Week editor-in-chief Russell Parsons says: “The marketing industry is full of innovative, creative and resourceful people. We will bring many of those together in October to discuss, debate and determine the best way to face the future.
“With the help of the brightest minds from the world of marketing and beyond, we will present over five days of inspiration, insight and advice on how to tackle the biggest challenges you face.”
This year’s festival will focus on five key themes:
- Understanding trends
- Delivering for customers
- Creative effectiveness
- Leading change and setting strategy
- Driving recovery and returning to growth
Ritson adds: “It’s not just another crappy conference, it’s The Festival of Marketing! And online or offline it’s unmissable.”
Tickets are on sale from today, with a limited number available for £199+vat. Full price tickets will cost £249+vat.
The Festival of Marketing is run by Marketing Week’s parent company Xeim. More details on the line-up and how to book tickets can be found at the Festival of Marketing website.