Festive ads and B2B budgets: Your Marketing Week
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the launch of Christmas ad season to building better relationships with finance, it’s been a busy week. Here is my take.
Tradition dictates that annual analysis in every household concludes Christmas “has started early this year”. With that, it feels we are served Christmas ads earlier each year too. It’s true that over the last 10 years we have seen the majority launch earlier than the previous 10 but the emergence of Christmas efforts, particularly from supermarkets, is even sooner this year.