The deal, which was handled by media agency Village Green and Bauer Media’s Men’s Creative Solutions team, will feature heavily in the magazine’s July issue, which features Kelly Brook as its cover model.
It will include a special cover gatefold, a unique advertorial position and a four-page spread, which aims to help FHM readers find the best football bets this summer, and sponsorship of FHM’s Alternative World Cup Fan’s Guide.
This will include a series of ’BET of the Day’ spots integrated into the Guide advising on the StanJames.com best bets for first round matches and will also have a presence across display pages in the guide and on FHM.com.
Geoff Campbell, managing director of FHM, says: “The tournament will inevitably dominate the lives of FHM fans and we’re delighted to be able to partner with StanJames.com to create this brilliant multi-platform package so they can reach and interact with FHM’s large and aspirational audience throughout the feast of football this summer.”
Charlie McCann of StanJames.com, adds: “We are confident that our programme of activity will keep FHM fans entertained and delighted by the fantastic betting offers provided by StanJames.com.”