…EMAP’s men’s magazine FHM is to release a branded charity single remix of Rod Stewart’s Do Ya Think I’m Sexy on June 21. The idea for the single was developed by agency NMI and the single’s video features famous models. Contributions from sales will go to Breakthrough Breast Cancer.
HHCL/Red Cell is to develop a £1m summer campaign for EMAP-owned radio station Kiss 100. It is understood that the agency beat off competition from Boy meets Girl S&J, Quiet Storm and another undisclosed agency to win the pitch. The business moves from Mother. HHCL/Red Cell is working with Naked Communications to develop a television […]
UK sales of smoothies grew by 17 per cent to Â£69m in 2003, according to the latest figures from Zenith International.
RWE Innogy, which owns energy supplier npower, has overhauled its corporate and consumer brand identities in the UK to bring its business closer together. The company has revamped the npower consumer brand with a new logo that will feature the RWE name in consumer communications. A spokesman says the company hopes the global RWE strength […]
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.