Fiat frontrunner to acquire GM marques

Fiat and Canadian car parts company, Magna International, have emerged at the lead contenders to acquire a major stake in General Motors’s Vauxhall and Opel marques.

Several reports have emerged that Fiat is in talks to acquire a stake of GM’s European operation, much of which is made up of Opel in Germany.

Fiat chief executive, Sergio Marchionne, is also working on creating an alliance with Chrysler, with the latter facing the prospect of bankruptcy if it is not able to seal a deal by April 30.

In the UK, Vauxhall was one of the top 20 spenders in advertising in 2007, according to Nielsen Media Research data. It spent £56.49m, which was 7% lower than 2006.

GM employs 5,000 staf at Vauxhall plants at Luton and Ellesmere Port in Merseyside.

GM, which is carrying $13.4bn (£9.1bn) in US loans, is rushing to come up with a restructuring plan by June 1 to avoid facing bankruptcy. The plan could see the closure of plants and the scrapping of models. It will aim to lower the level of sales required to make a profit.


COI shortlists agencies for vulnerable workers campaign

Marketing Week

The COI has shortlisted three creative agencies to pitch for a new Government campaign to promote the rights of vulnerable workers. Delaney Lund Knox Warren, Chick Smith Trott and Vallance Carruthers Coleman Priest have been selected to pitch for the campaign for the Department for Business, Enterprise & Regulatory Reform (BERR) initiative. The two year […]

London 2012 pitch narrowed to two marketing groups

Marketing Week

Update: The battle for the London 2012 Olympics marketing assignment, which requires the winner to sponsor the games to the tune of nearly £10 million, is down to WPP Group and McCann Erickson. It was earlier thought that Publicis Groupe was still in the running but this has been discounted. Chime Communications is the latest […]


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