FIFA 15 ad looks to make fans ‘feel the game’

EA Sports this weekend launches the first TV ad for its FIFA 15 title, a spot that aims to make fans “feel the game”.


The global TV ad, created by Wieden+Kennedy Amsterdam, plunges gamers into the heart of the virtual field to depict how the latest game in the FIFA franchise is so immersive fans can “feel the emotion of every tackle, save and goal”.

The campaign kicks off with a 2 minute 15 second film, which will air during the broadcast of Manchester United versus Queens Park Rangers this Sunday (14 September).

Last week Electronic Arts hired Starbucks’ marketer Chris Bruzzo as its first CMO as the company looks to execute its strategy of becoming a “players first” developer.


Mindi Chalal 654 400

Lack of insight is a barrier to innovation

Mindi Chahal

This isn’t just my opinion. A new report by Nielsen shows that three in four (76 per cent) of new FMCG product launches fail in their first year and reveals that one of the principles of success requires uncovering consumer insights.


    Leave a comment