FIFA site scores with record visitor numbers

FIFAworldcup.com, the official website of the 2002 FIFA World Cup, registered a record 79,654,871 million page views on June 3, representing a 133 per cent increase over the 34 million page views logged on May 31, the day of the opening match.

During the first four days of the World Cup, the site logged more than 165 million page views. By comparison, during the entire three-week 2000 Sydney Games, the official Olympic website recorded 230 million page views from September 13 to October 1, according to IBM’s website.

Of FIFAworldcup.com’s seven languages, more than half (52 per cent) of all page views were in English, while Japanese (13 per cent), Chinese (eight per cent) and Spanish (7.8 per cent) have averaged steady page view counts during the first four days of the competition.

The record number of visitors has exceeded expectations “by far”, says Charles-Henry Contamine, FIFA’s head of Internet. He claims it has reached “groundbreaking” dimensions.

With unprecedented traffic on the opening day, additional traffic-handling measures were added in response to the level of demand from around the world.

“For the first time in its history, FIFA is bringing the World Cup directly to the fans via the Internet, fulfilling a long-time demand,” says Contamine.

“Fans’ response to their experience on FIFAworldcup.com has been overwhelmingly positive,” he adds.

Produced and marketed by official partner Yahoo!, FIFAworldcup.com offers exclusive video highlights of 2002 FIFA World Cup matches, a Philips MatchCast real-time scoring application, breaking tournament news, World Cup trivia, interactive games and exclusive vintage footage.

Recommended

Carling TV ad slammed as ‘offensive’

Marketing Week

Carling’s latest television ad, launched last week during the England versus Sweden World Cup match, is being investigated by the Independent Television Commission (ITC), after a number of viewers complained that it was offensive. The campaign, which was created by Leith London, with media buying by BBJ, features a frustrated woman whose boyfriend refuses to […]

Video Networks prepares to slash marketing department by up to half

Marketing Week

Video-on-demand Video Networks is preparing to lay off up to half its 20-strong marketing department to reduce losses. Last week the company decided to halve its workforce from 626, following a decision to limit customer growth until 2003 in order to control losses. Marketing director Mark Springett says: “All departments in the company are affected […]

A bit of artistic Licence from ITV

Marketing Week

“Clutter,” I hear you mutter. Ads are everywhere and consumers are becoming disillusioned. Big brands are getting more and more frustrated at receiving very little return for the millions they splash out every year on advertising. This might be about to change. While digging through some discarded memos in a bin near Granada Television’s offices, […]

Comments

    Leave a comment