Fila UK future in doubt after md departs

Sportswear brand Fila has been left without any senior management in the UK after the departure of managing director Peter Lawson. It is not known if Lawson had a job to go to.

His departure was announced to the UK office by Fila’s new US owner Sports Brand International last week. It is not clear whether Sports Brand is seeking to replace Lawson.

The move raises doubts about the future of Fila’s UK office, which has already been downsized and moved from Newcastle to Manchester.

Sports Brand International, which took over the company earlier this summer, is keen to revitalise the Fila brand.

It has already appointed Mikal Peveto as senior vice-president for footwear, a role which includes the marketing and development of the brand’s footwear lines (MW July 10).

Lawson, who was poached by Fila from Reebok in 2001 after 11 years with the firm, had been overseeing the marketing of the brand after its top marketer, Dominic Munnelly, quit in March (MW March 20).

Fila was forced to undergo a restructure after its marketing director, Stuart Ryan, left. The role of marketing director was then scrapped and Munnelly took over as marketing manager, its most senior position.

Recommended

Coca-Cola Great Britain launches an advertising campaign

Marketing Week

Coca-Cola Great Britain launches an advertising campaign later this month featuring the ’Chihuahua’ song, which has swept the European pop charts this summer. The ad, developed by the Madrid office of McCann-Erickson, breaks on September 26 and features a busker on a subway train playing a downbeat blues melody. After a sip of Coke he […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now