At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From marketing’s relationship with finance in B2B to Asos’s admission it had not been spending enough on brand, it’s been a busy week. Here is my take.
In the latest episode of Marketing Week’s podcast series, Johnnie Walker global marketing director Chris Goddard discusses his 18-year career at Diageo, why taking parental leave was a lifechanging decision and the value of cultural curiosity.
Marketing leaders from Marketing Week’s Top 100 share how they personally deal with managing teams through times of uncertainty.
Jones’s departure follows mass redundancies at the group and the launch of a new strategy for its food and retail business last month.
Heinz Beanz’s consideration and value scores have fallen as consumers switch to own-brand goods, YouGov BrandIndex data shows.
The craft and conditions to drive greater creative effectiveness were explored by experts at an event hosted by TV marketing body Thinkbox.
Zendesk is looking to move forward from its troubled takeover with a brand refresh and media investment which takes a forward-looking approach to tackling customer acquisition that puts mental availability high on the agenda.
Despite the challenging economic environment, a new report from Linkedin shows many B2B marketers are set for increased budgets, backed by finance peers who have greater faith in their ability to drive revenue.
