Financial Times launches site for How To Spend It

The Financial Times is to launch a standalone site for its luxury lifestyle magazine, How To Spend It.

Designed by digital agency Razorfish, the site will include videos to accompany features, such as a behind-the-scenes video of an underwater fashion shoot, a gift guide and exclusive interviews. The site launches on 3 October.

Launch sponsors on the site include Rolex, Krug and Harry Winston. The print and online operations will be produced and edited by a single team.

Gillian de Bono, How To Spend It editor, said, “How To Spend It set the benchmark for luxury lifestyle magazines 15 years ago and now we want to establish the brand as the benchmark for luxury lifestyle websites too.”

Last month, The Daily Mirror launched a standalone site for its popular gossip column 3am (nma 10 September 2009).

This story first appeared on newmediaage.co.uk

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