The Financial Times has narrowed its losses from &£15m to &£6m for the first half of 2004 and saw advertising revenues rise three per cent year on year. Parent group Pearson saw first-half losses drop from &£138m to &£112m for the same period.
The Government has appointed WCRS to the £8m advertising business for the Home Office’s new campaign telling people how to cope with terrorist attacks. WCRS is a “standby” roster agency for the Government, appointed two years ago to create rapid turnaround campaigns when there is insufficient time to carry out a standard pitch. Walsh Trott […]
The Ingram Partnership has been appointed to handle global strategic communications for the final film in George Lucas’ Star Wars saga. The film, which was revealed at the weekend as Star Wars: Episode III – Revenge of The Sith, will be released in May next year. It will be the last of the three “prequels” […]
Egg, the online bank being sold by Prudential, has said it will increase its marketing spend from &£35m to &£42m as it attempts to increase cross-selling. Advertising agency Mother is creating a television campaign for later in the year.
Embedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From measuring the effectiveness of purpose to marketing marketing in B2B, it’s been a busy week. Here is my take.
People tend to love or hate brand purpose, but is its real value somewhere in the middle? Top marketers and researchers weigh in.
Marketing Week reveals the top 10 marketers in financial services, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.