The Financial Times has narrowed its losses from &£15m to &£6m for the first half of 2004 and saw advertising revenues rise three per cent year on year. Parent group Pearson saw first-half losses drop from &£138m to &£112m for the same period.
The Government has appointed WCRS to the £8m advertising business for the Home Office’s new campaign telling people how to cope with terrorist attacks. WCRS is a “standby” roster agency for the Government, appointed two years ago to create rapid turnaround campaigns when there is insufficient time to carry out a standard pitch. Walsh Trott […]
The Ingram Partnership has been appointed to handle global strategic communications for the final film in George Lucas’ Star Wars saga. The film, which was revealed at the weekend as Star Wars: Episode III – Revenge of The Sith, will be released in May next year. It will be the last of the three “prequels” […]
Egg, the online bank being sold by Prudential, has said it will increase its marketing spend from &£35m to &£42m as it attempts to increase cross-selling. Advertising agency Mother is creating a television campaign for later in the year.
Analysts argue the decision by brands such as Kopparberg, Ikea and Nivea to pull their advertising off GB News could be temporary if the channel proves successful.
As former staff accuse the craft beer brewer of creating a “culture of fear”, BrewDog has seen its brand health scores plummet, although the impact on purchase intent has been minimal.
Founded by two former Unilever marketers, Smol is gaining ground on its global FMCG rivals with a DTC model focused on being eco-friendly, convenient and value for money.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here