Reflecting on her more than two decades at the insurance giant, head of marketing effectiveness Ann Constantine considers what next for measurement and the lessons marketers can learn from the 1990s.
As Marketer of the Year, NatWest Group’s CMO Margaret Jobling explains how prioritising both purpose and profit can transform the effectiveness of marketing.
The NatWest Group CMO has been awarded the prestigious title of Marketer of the Year at the Marketing Week Awards 2022.
The office will bring together data and insight expertise to lead the brand and customer strategy across the group, with two new leaders appointed.
Describing his time at Direct Line as a “huge privilege”, Evans tells Marketing Week about his plans to use his 25 years of marketing expertise to help more businesses and people.
CMO Deborah Keay explains how Chase has managed to take a well-known US retail banking brand and turn it into a digital-only success story in the UK.
Marketing Week reveals the top 10 marketers in financial services, part of our Top 100 Most Effective Marketers, sponsored by Tag.
HSBC is looking to provoke discussion with its new brand platform ‘Open Questions’, as it aims to engage consumers and drive brand preference.
The Co-operative Bank sees its customer-led standpoint on issues such as the environment and human rights as what makes it different from other banks.
Santander is using data to introduce a number of measures to help customers manage the cost of living crisis and reach its lofty goal of building love for the bank.
Founded in 2014 as one of the UK’s first digital banks, Tandem’s aim is to provide “fairer and greener” financial services for consumers.
With plans to grow beyond its 5 million UK customers, the digital app is challenging financial stereotypes and championing the “money underdog”.
Kehoe replaces former chief product and marketing officer Sara Bennison, who left Nationwide in the beginning of July after six years in the role.
Since joining Blackstone from Droga5 last summer, Jonny Bauer has been on a mission to enhance the strategic muscle of brands across the private equity firm’s portfolio.
Myers is making the switch to retail after building her marketing career at high profile financial brands including NatWest, American Express and Commonwealth Bank of Australia.