‘Inspire, don’t police’: How HSBC balances consistency and relevance across global markets
Niamh CarrollHSBC is looking to provoke discussion with its new brand platform ‘Open Questions’, as it aims to engage consumers and drive brand preference.
The Co-operative Bank on why choosing a bank is an ethical decision
Niamh CarrollThe Co-operative Bank sees its customer-led standpoint on issues such as the environment and human rights as what makes it different from other banks.
Santander: We know customers are heading for financial difficulty before they do
Niamh CarrollSantander is using data to introduce a number of measures to help customers manage the cost of living crisis and reach its lofty goal of building love for the bank.
Tandem Bank’s CMO on the ‘critical importance’ of combining marketing and ESG
Michaela JeffersonFounded in 2014 as one of the UK’s first digital banks, Tandem’s aim is to provide “fairer and greener” financial services for consumers.
‘We’re just getting started’: Revolut unveils first major brand campaign
Michaela JeffersonWith plans to grow beyond its 5 million UK customers, the digital app is challenging financial stereotypes and championing the “money underdog”.
Lloyds’ chief customer officer Catherine Kehoe to join Nationwide in new role
Michaela JeffersonKehoe replaces former chief product and marketing officer Sara Bennison, who left Nationwide in the beginning of July after six years in the role.
Why one investment firm is taking its brand portfolio ‘to the spa’
Molly InnesSince joining Blackstone from Droga5 last summer, Jonny Bauer has been on a mission to enhance the strategic muscle of brands across the private equity firm’s portfolio.
Very names Metro Bank’s Jessica Myers CMO
Lucy TesserasMyers is making the switch to retail after building her marketing career at high profile financial brands including NatWest, American Express and Commonwealth Bank of Australia.
Nationwide CMO Sara Bennison steps down
Niamh CarrollThe building society is on the lookout for a new CMO to replace Bennison, who has been chief product and marketing officer at Nationwide since 2016.
How Direct Line is bringing advertising’s ‘mojo’ back with new Marvel partnership
Michaela JeffersonEntertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
NatWest’s Tyl on unifying with its ‘marketing powerhouse’ masterbrand
Michaela JeffersonB2B payments provider Tyl is pulling closer to the NatWest masterbrand in its first major ad campaign, intended to help the brand become a “really serious player” in the market.
One marketer on why being an apprentice feels like ‘hitting the jackpot’
Charlotte RogersConvinced he would never have made it into marketing without an apprenticeship, Nationwide’s Taylor Kellond urges brands to embrace different ways to attract young talent.
Lis Blair appointed MoneySuperMarket group CMO
Niamh CarrollLis Blair becomes group CMO at the price comparison business, having joined the company as a general manager, with responsibility for marketing and customer, earlier this year.
‘It all boils down to brand’: How one financial firm plans to reverse trust
Lucy TesserasAsset management business Vanguard admits financial services are “notoriously not trusted”, but it is on a mission to reverse this perception as it believes improving the industry will help elevate its position within it.
Former John Lewis marketer Craig Inglis joins Sage
Michaela JeffersonInglis led marketing at John Lewis for 12 years, before leaving in 2020 to explore new opportunities. Now he is on a “mission” to eradicate the term ‘B2B’.