Watch the first in the series here: ‘The Uses of Research’ – Segmentation: Sony Music
LoveFilm has struck content deals with ITV and BBC Worldwide as part of its ongoing expansion strategy ahead of the imminent launch of US movie and streaming giant Netflix in the UK. Read full article here.
Brands including Pot Noodle, P&O and Electronic Arts will perform advertisements live during a one-off broadcast of XFM’s breakfast show tomorrow (20 December).
P&G, Coca-Cola and BP are among more than 100 of the UK’s top business brands to sign up to the government’s social mobility strategy Business Compact, in a bid to encourage a change in culture that rewards ability and drive above connections and privilege.
Procter & Gamble promises to maintain its investment in “brands that are winning” following the departure of CEO David Taylor, who credits innovation and superior brand communications for driving a 7% boost to net sales.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From helping employees avoid burnout to Diageo hailing marketing a “big driver” of the company’s performance, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Diageo’s focus on marketing effectiveness paying off to EasyGroup adding yet more brands to its stable, catch up on this week’s biggest marketing news.
Machine learning technology will power a revolution in advertising targeting and measurement that will allow brands to reach audiences while respecting privacy.