to launch £11m campaign

Property website is to launch an £11m advertising drive to establish itself as the “portal of choice” for house-hunters.

The campaign will feature broadcast, print, outdoor and online ads with the theme of home-hunting made easy.

The advertising push comes in the face of continuing concerns for the state of the housing market. Subdued mortgage lending, the continuing weakness in the job market and slow growth in house prices has led some observers to doubt the strength of the recovery in the housing market.

The campaign launches on Easter Monday with a prime-time television advertisement airing during Coronation Street, which will be rolled out across terrestrial, digital and online channels.

The ad will run for six weeks and will feature a thirty-something woman interacting with a giant tape measure, notepad and price tag to highlight the functionality of the website.

Press ads will also run in the Daily Mail, Mail on Sunday, Metro and Northcliffe Media’s regional titles as well as on regional radio.

The ads will be supported by promotional PR campaign asking agents to give valuations and descriptions for iconic buildings and inviting customers to match them up.

The campaign will build on’s position as a lead partner in McDonald’s easy win monopoly promotion which relaunched in March.

Sarah Boorman, brand director at, says: “Alongside our current partnership with McDonald’s the campaign will reach our target audience and firmly establish as the portal of choice for house-hunters.”


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