Finish PowerBall dishwashing detergent will run a promotion with animated film Robots, including on-pack campaigns, in-pack scratchcards and stickers from the movie. It is supported by TV ads and in-store offers.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.