First ads for Gillette Sensor 3
Abbott Mead Vickers.BBDO has created the first ads for Gillette’s recently launched disposable razor Sensor 3. TV, print and outdoor advertising will break next week.
Abbott Mead Vickers.BBDO has created the first ads for Gillette’s recently launched disposable razor Sensor 3. TV, print and outdoor advertising will break next week.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.