First Alternative, the sister insurer to Halifax Bank of Scotland-owned Esure, has launched an extension for female drivers called First Alternative Woman. It will be supported with advertising in the women’s press.
The Sci Fi Channel has appointed Quiet Storm to handle an advertising brief, following a three-way pitch. In the past, the channel has used a range of agencies including The Depot and Farm. The appointment does not affect the status of Rocket, which will continue to handle media planning and buying. Quiet Storm will be […]
Although marketers tend to have a great deal of confidence in their communications skills, they often end up using jargon that alienates consumers and colleagues. Fortunately, there are plenty of resources available for training them out of it
The government-owned bookmaker Tote has hired Ascot marketing chief Jason Brautigam as racecourse marketing director. Brautigam will take the position in November after serving a notice period. He has held marketing positions at Ascot over the past six years and previously worked at Tote. The racecourse marketing director role has been vacant since the departure […]
From John Lewis setting its sights on local gains, to M&S connecting to 3 million customers a week via store-based social media channels, the promise of localism is living on long after lockdown.
More than 20 CMOs and senior marketers have been chosen to join the EMEA Fellowship Programme, which prepares leading marketers for the transition to CEO.
Data analysts see data accuracy as a far bigger problem than marketers do, with manual processes causing brands to waste both budget and talent.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here