First campaign for BT’s “super-fast” broadband

BT has unveiled the first advertising campaign for its new “super-fast” broadband service, BT Infinity.

BT Infinity campaign

The press, poster and online elements of the campaign launch today (March 15) with direct mail having launched slightly earlier. A new TV ad makes its debut on March 20.

The poster campaign includes a media wall at Oxford Circus tube station with exclusive use of all crosstrack posters on Bakerloo line, platform 4, featuring 22 side-by-side posters carrying six different messages.

The agencies behind the multi-million pound campaign are AMV, Mediavest, Zed, Source/Posterscope and Ogilvy.

The ads play on the “instant internet” theme given the download speeds of the service – up to 40Mb.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now