First Choice Holidays to sponsor I’m a Celebrity

First Choice Holidays is to sponsor the next series of ITV’s reality television show I’m A Celebrity… Get Me Out Of Here, due to be screened early next year. The deal, estimated at &£1m, includes broadcast sponsorship of all coverage on ITV1 and ITV2, together with sponsorship of online, interactive and voting services. First Choice will promote the programme in stores and through viewer competitions with ‘money can’t buy’ prizes. The deal with Granada Enterprises was brokered by Walker Media. I’m A Celebrity’s second series was sponsored by Frucor Beverages’ V energy drink and attracted an average audience of 9.5 million, taking a 44 per cent share among adults aged 16 to 34. It boosted the profile of celebrities such as Phil Tufnell, Linda Barker and Wayne Sleep.


Tizer launches TV campaign

Marketing Week

Tizer is launching a television campaign this week, created by BDH/TBWA, as part of owner Barr Soft Drinks’ &£1.5m rebranding of the fizzy drink. The ads focus on the colour red and carry the strapline: ‘Itz a red thing’. Tizer’s packaging will also carry the line ‘Itz red’. The ads were directed by Pete Candeland, […]

ISMM appoints David Wright

Marketing Week

Chartered Institute of Marketing former head of marketing and communications David Wright, who left the Institute last week (MW last week), has been appointed as the chief executive of the Institute of Sales and Marketing Management.


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