First Choice is to rebrand its Air 2000 airline and all its retail operations, including the Bakers Dolphin and Travel Choice chains, under the First Choice banner. Conran Design Group has revamped the brand identity.
Heinz is launching a potentially controversial low-carbohydrate tomato ketchup, aimed at consumers who follow low-carbohydrate diets. It is being test-marketed in the US and, if successful, will be brought to the UK. Heinz One Carb Ketchup is being launched to win back consumers who are on low-carbohydrate diets, such as the Atkins diet, which do […]
Zenith Optimedia managing director Greg Turzynski is to leave the company to pursue other interests. His position will be taken by deputy managing director Gerry Boyle.
Diabolical Liberties has created a flyposter campaign for Dennis Publishing’s Jack magazine, to support the launch of the title in its new format. Jack will be available in its larger size from October 16.
There’s increased competition from employers for junior marketers, so to boost the chances of holding onto their brightest talent, CMOs need to rethink unconscious habits.
Coke believes its brands should prove they are worth their price, as the beverage giant promises to “improve” the quality of its marketing investment by taking a more targeted approach.
Following today’s budget announcement, which unveiled skills funding, business rates relief and changes to alcohol duties, the DMA, MRS and AA are calling on the government to better support industry-led training programmes.
By associating your brand with choice and offering rewards instead of discounts, marketers can build high-value, long-term relationships with customers.