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Heinz launches low-carbohydrate ketchup

Marketing Week

Heinz is launching a potentially controversial low-carbohydrate tomato ketchup, aimed at consumers who follow low-carbohydrate diets. It is being test-marketed in the US and, if successful, will be brought to the UK. Heinz One Carb Ketchup is being launched to win back consumers who are on low-carbohydrate diets, such as the Atkins diet, which do […]

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