How First Direct shook-up banking with its ‘radical’ launch

‘People were bemused’: How First Direct shook up banking with its ‘radical’ launch

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<blockquote class="wp-embedded-content"><a href="https://www.marketingweek.com/first-direct-radical-launch-2/">&#8216;People were bemused&#8217;: How First Direct shook up banking with its &#8216;radical&#8217; launch</a></blockquote>
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