First evidence of a DM hybrid?

I wonder whether any of your readers have noticed the similarity between “the best sales promotion agency around… Claydon Heeley” to which Jonathan Clark kindly refers in his letter (MW November 19) and “direct marketing agency Claydon Heeley” – the only direct marketing agency quoted in your Cover Story on smart cards two pages earlier, whose five biggest wins this year (Sky Digital, Which?, Bradford & Bingley, Sony PlayStation, and BP Loyalty) have been led by “pure’ direct marketing? Could they by any chance be a hybrid? I think we should be told.

Edward Mason

Managing director

Claydon Heeley

London SW11

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