First impression: Nokia Lumia series
New media age has had a preview of the Nokia Windows Phone Lumia series and pondered its potential effect on the mobile search market. Read the full article here.
Brands can afford to be creative this Christmas
Rosie BakerChristmas is just around the corner and the outlook for the retail sector is decidedly chilly. But despite the pressure on household budgets I want to see brands give the relentless price message a rest and spread a little joy in their festive campaigns. I’ve tried to delay writing about predictions for retail performance this […]
Effective DM depends on deep data mining
Branwell JohnsonEffective direct marketing is inextricably linked with strong data mining and deployment of analytics. So it is no great surprise that many of the winning entries in Marketing Week’s Data Strategy Awards 2011 cited DM campaigns – both traditional print mailers and email. Taking a stroll through the 17 categories, the Scottish Government Organ Donor […]
Giving context to calorie information
MaryLou CostaThere’s a time and place for guiltily tucking into a McDonald’s meal. Understanding that time andplace will be made easier as food brands are more forthcoming about presenting calorie information.McDonald’s is adding calorific content information to its menus for customers, just as the Governmentannounces that British people need to shave 100 calories a day off […]
How five brands used affiliate marketing to boost business in 2024
Marketing Week PartnerElevating customer experience, facilitating ‘win-win’ brand partnerships and reconnecting with ‘lost’ customers; there’s much more to affiliate marketing than you realised.
Why It Works: How Oasis definitely (maybe) applied behavioural science to ticket sales
Richard ShottonIf you managed to buy a ticket for the Oasis reunion shows, the chances are a powerful behavioural science bias was influencing your decision.
Understanding AI ‘critical’ for B2B marketers to futureproof
Charlotte RogersGetting to grips with AI will be more important for B2B marketers over the next three years than understanding data or cross-functional collaboration, according to new data.
‘Intentional about being distinctive’: How one cleaning brand is looking to create its own ‘white space’
Grace GollaschDTC cleaning brand Purdy & Figg is on a mission to drive growth in a new category by “reimagining” the cleaning experience.