Masius has created the first integrated advertising campaign for the Interactive Advertising Bureau. The campaign uses print and direct mail, and will promote the benefits of online advertising.
Reckitt Benckiser (RB) is to launch a female shaving line under its Veet brand next year, to compete against recent innovations by industry giants Gillette and Wilkinson Sword. Known as Veet Bladeless Razor, the product is a sharp plastic blade that shaves when used with a specially formulated depilatory lather. The launch will be backed […]
Masterfoods is launching a functional sugar-free sweet called Aqua Drop, which will be marketed as a hydrating, refreshing sweet for adults. It is the first time the company has launched a sweet aimed specifically at adults. Aqua Drop, to be launched next year, will be supported by a &£2m advertising spend that will include a […]
GWR Group, the owner of Classic FM, has appointed Kate Simon as customer and listener relationship manager.
Experiential marketing has been on hold in the pandemic but, while expensive to invest in, experiences are important to consumers, so brands should let their imaginations fly again.
Key figures behind Samsung’s UK direct-to-consumer proposition explain how the brand replicates the benefits of bricks-and-mortar retail online, how paid Search came to account for one in three website sales, and the secrets of an adaptive and successful brand-agency partnership.
As Markey launches his first marketing campaign since joining Boots, he explains how and why he plans to reposition the brand as a partner in “reinvention”.
We arm you with all the numbers you need to tackle the week ahead.