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RB to launch ‘bladeless’ female razor

Marketing Week

Reckitt Benckiser (RB) is to launch a female shaving line under its Veet brand next year, to compete against recent innovations by industry giants Gillette and Wilkinson Sword. Known as Veet Bladeless Razor, the product is a sharp plastic blade that shaves when used with a specially formulated depilatory lather. The launch will be backed […]

Masterfoods to launch fruit sweet for adults

Marketing Week

Masterfoods is launching a functional sugar-free sweet called Aqua Drop, which will be marketed as a hydrating, refreshing sweet for adults. It is the first time the company has launched a sweet aimed specifically at adults. Aqua Drop, to be launched next year, will be supported by a &£2m advertising spend that will include a […]

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