Fish4 launches dating site with White Label Dating

Online recruitment specialist Fish4 has launched a dating site, Fish4love, in partnership with White Label Dating.

The site, targeted at men and women looking for either friendship or love, will be supported by a marketing campaign and can be accessed through the main Fish4 portal.

Lisa Walker, Fish4’s marketing director, said the site will capitalise on a dating market that, according to Hitwise, is worth an estimated £600m.

“Online dating is increasingly popular and the launch of Fish4love will encourage yet more visitors to our site and bring further opportunities for advertisers to engage with our customers and drive revenue,” she said.

Last month Jupiter Research predicted the number of paying members on dating sites will reach 6m in the next three years, from 2.6m in 2006

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