Fish4jobs, the recruitment website, has signed a £2m deal to sponsor hospital comedy Scrubs on E4.
The deal includes all current series of Scrubs as well as the new series of the show, which runs from next month until May and September until December.
The Scrubs sponsorship forms part of a heavyweight marketing campaign that fish4jobs has planned for 2008.
It will also include radio, online and press advertising, as well as a number of strategic partnerships that will run throughout the year.
Fish4jobs marketing director Lisa Walker says: “Scrubs is the perfect partner for fish4jobs, with its loyal audience of 16to 34-year-olds mirroring that of our site.”
The deal was negotiated by The7Stars, which was appointed as Fish4’s media planning and buying agency last year, and Channel 4 Sponsorship.
Fish4jobs is creating a series of animated idents for the show, offering job seekers light-hearted hints and tips to help them find their next job.
Fish4jobs claims to be the UK’s most popular recruitment website with more than 2.7 million unique visitors attracted to the site each month. The site features more than 80,000 new jobs every month spanning a broad range of employment sectors.
Fish4, which is jointly owned by Newsquest Media Group, Trinity Mirror and Guardian Media Group Regional Newspapers, has worked with Publicis in the past.
The agency was appointed to handle the brand’s advertising account in 2000, following a pitch against the then Mustoe Merriman Herring Levy and Duckworth Finn Grubb Waters.