Five has appointed Lowe London head of planning Carl Ratcliff (pictured) to bolster its marketing team, following the departure of marketing director Jane Scott last year. Ratcliff, who previously worked at Five, takes the title head of brand strategy and marketing, and will report to Lisa Opie, managing director of content.
Ratcliff first joined Five as head of viewer research and insight in April 2004 from TBWA/London where he was group planning partner. He left Five in June 2006 to join EMAP as head of brand strategy across all their consumer media brands including Kiss, Magic and Kerrang.
He joined Lowe London last year to oversee the account planning department, with global strategic responsibility for all Inbev brands, including Stella Artois and Beck’s.
Ratcliff joined TBWA/London in 2000 as planner on brands including PlayStation, Holsten Pils and Michelin. He has also worked at RKCR/Y&R.
Opie took over responsibility for the broadcaster’s on and off-air marketing in October last year following the departure of former BBC marketer Scott.