Five has appointed Jane Scott, controller of television marketing, strategy and channel development at the BBC, as marketing director. Charles Constable, the BBC’s acting controller of distribution, has been hired as director of strategy. The two replace David Pullan, who quit last year as director of strategy and marketing to become managing director of FHM Worldwide (MW April 8, 2004).
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On course to hit revenues of $1bn in 2021, used car startup Cazoo has developed a formula for fast-paced growth, mixing the right talent and a fixation on customer experience with a commitment to brand building.
As the Mirror revamps its brand for the first time in eight years, director of insight and brand strategy Andrew Tenzer explains why adding strategy to his remit was a “natural evolution” of his role.