Five brand bundling campaigns

Barry M

The cosmetics brand is running three TV ads featuring young women trying out its products and using the strapline Make Everyday Beautiful.

https://www.youtube.com/watch?v=hXNMbvONVww

Chevrolet

The car manufacturer is running ads showing several of its models in one execution to get UK consumers thinking of it as more of a European brand with a variety of cars to suit different needs, rather than solely as a classic US brand.

https://www.youtube.com/watch?v=GUWSyiyb4JE

Procter & Gamble

The FMCG brand owner has been running Future Friendly since 2007, an initiative which marks several of its products – including Fairy, Flash and Lenor – as helping consumers be more sustainable. The campaign is currently running in-store and in the press.

Unilever USA

Ran The Family Dish campaign last year through iAds – advertisements within iPhone apps – encouraging families to spend time together by cooking with its products.

Reckitt Benckiser

The FMCG brand owner ran The Great British Cleaning Blitz on TV for a month in January, featuring Dettol, Cillit Bang, Harpic, Vanish, Finish, Windolene and Mr Sheen, to “create synergies between brands where there is a logical reason to do so”, according to UK marketing director Stefan Gaa. It was the first time RB had done this type of multibrand advertising.

https://www.youtube.com/watch?v=u07uuUJekc4

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