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There are 4 comments at the moment, we would love to hear your opinion too.

  1. I think I remember reading somewhere that the Dove ‘response’ wasn’t actually from them, it just made use of their logo.

    Unless they created it, leaked it (with their branding) then denied it for a subversive but non-litigable marketing method. This is getting confusing.

  2. ASHGUPTA 6 May 2015

    Have they invented “Converse” Marketing. We did this once but unintentionally. We ran a campaign using 48 sheets and bus shelters for Langs Supreme Blended Scotch Whisky using Lalands, the ancient Scottish dialect. It had headlines like. “Stoap. I’m Here for a Dram No a Drouchin’!” or “Michty! Dinnae Shougle Noo!” Well it seems there are erudite language profs who took issue over our spelling. The furore about the correct use and spelling of Lalands went on for months in The Herald. The Client, Lang Brothers , part of Robertson & Baxters’, now Edgrington Group, were most pleased. We got huge PR talk about. this is the ’80s so no SocMed. The campaign won a bunch of craft and creative awards. I wish I could claim we invented “Converse Marketing!”

  3. Colin Cather 6 May 2015

    The best brands don’t just help us navigate, they remove choice. They help us to know “yep, that’s the one for me.” When people talk about the paradox of choice, I just hear “undifferentiated commoditisation.” Protein World made a big yellow bikini-shaped signpost at that T-junction.

  4. Satwant Kaur, Sheila 6 Jan 2016

    The brand does not show what supplements can do – improve quality of life for a longer time. Just checked their website and language was still about ‘weight loss’ not muscle mass gain, improved PVC, and improved ligament strength. ie if those models are on supplements, I expect them to be able to tough it out in a MMA type activity not merely fit into a Size 2 because they can transfer more 02 per cubic volume of blood. That’s the real difference between supplements and weight loss programs.

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