Five has signed a deal with Foster’s, which will sponsor the six-part series Be a Grand Prix Driver, to be broadcast from April 21. Foster’s already sponsors the British Grand Prix and Grand Prix motor-racing worldwide.
All marketers are desperate to claim emotional benefits for their brand, thinking these influence purchase, which leaves a wide-open opportunity for brands brave enough to go back to rational messages.
We arm you with all the numbers you need to tackle the week ahead.
Employees are increasingly taking a public stand against companies fostering discriminatory or toxic cultures, with Activision Blizzard joining BrewDog in the firing line.
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