Five social media campaigns celebrating women across the globe
Campaigns celebrating female empowerment are being used by brands to advertise everything from deodorant to designer clothes.
3 Comments
Marketer of the year Tanya Joseph on the future of ‘This Girl Can’ and Sport England’s strategy for 2016
Mindi ChahalThe UK’s marketing success story of 2015 was Sport England’s ‘This Girl Can’ campaign, which aims to make women of all ages and abilities more active. It won numerous awards at Cannes Lions 2015, including the much-trumpeted inaugural Glass Lion, celebrating advertising that promotes gender equality. The campaign, created with agency FCB Inferno, persuaded 1.6 […]
P&G hits out at ‘stereotypical’ emojis in new #LikeAGirl push
Leonie RoderickP&G has unveiled the next iteration of its #LikeAGirl campaign, blasting emojis for being “stereotypical” and “limiting”, and encouraging girls to share the type of female emojis they would like to see.
Can brands make an impact on social without paying?
Morag Cuddeford-JonesBrands’ use of social media has evolved from clumsy attempts to engage customers to slick content marketing, but as social networks push their advertising products brands must decide whether they need to invest to grow their reach.
Confidence takes a knock as consumers brace for cost of living squeeze
Lucy TesserasRising inflation and energy price increases have dampened consumers’ confidence in January, but marketers are warned to “hold firm”.
Festival of Marketing returns with Transform in March
Marketing Week ReportersThe Festival of Marketing will be kicking off the year with a two-day, in-person and virtual event on 24 and 25 March.
Marketing’s ROI returns to 2005 levels, study shows
Michaela JeffersonA new report by econometrics firm Magic Numbers suggests the evolution in online advertising is a driving factor behind the increase in marketing’s average return on investment.
Lidl GB brings in new commercial chief to lead marketing
Michaela JeffersonPeter De Roos will join Lidl GB in April from Lidl Netherlands, where he is currently director of purchase and marketing.