Five social media campaigns celebrating women across the globe
Campaigns celebrating female empowerment are being used by brands to advertise everything from deodorant to designer clothes.
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Marketer of the year Tanya Joseph on the future of ‘This Girl Can’ and Sport England’s strategy for 2016
Mindi ChahalThe UK’s marketing success story of 2015 was Sport England’s ‘This Girl Can’ campaign, which aims to make women of all ages and abilities more active. It won numerous awards at Cannes Lions 2015, including the much-trumpeted inaugural Glass Lion, celebrating advertising that promotes gender equality. The campaign, created with agency FCB Inferno, persuaded 1.6 […]
P&G hits out at ‘stereotypical’ emojis in new #LikeAGirl push
Leonie RoderickP&G has unveiled the next iteration of its #LikeAGirl campaign, blasting emojis for being “stereotypical” and “limiting”, and encouraging girls to share the type of female emojis they would like to see.
Can brands make an impact on social without paying?
Morag Cuddeford-JonesBrands’ use of social media has evolved from clumsy attempts to engage customers to slick content marketing, but as social networks push their advertising products brands must decide whether they need to invest to grow their reach.
Bridging skills gaps and Pepsi’s new logo: Your Marketing Week
Lucy TesserasAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Pepsi ushering in a “new era” with its logo revamp to revealing the biggest skills deficit in marketing teams, it’s been a busy week. Here is my take.
CMOs from NatWest, Boots and TikTok named Marketing Week Awards judges
Marketing Week ReportersAn unrivalled group of marketers in number, seniority and expertise will determine the shortlist and winners of this year’s awards.
Marketing Week Meets the CX50: Rachel Kerrone, Starling Bank
Marketing Week ReportersThe challenger bank’s director of brand and marketing tells Marketing Week how important customer experience was when building the brand from scratch, and why doing right by customers is a competitive advantage when times are tough.
How the metaverse could change our lives
Marketing Week PartnerThere are countless ways the metaverse may affect how we live, work and play – but with the future still unwritten, how should marketers plan for it?