Five social media campaigns celebrating women across the globe
Campaigns celebrating female empowerment are being used by brands to advertise everything from deodorant to designer clothes.
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Marketer of the year Tanya Joseph on the future of ‘This Girl Can’ and Sport England’s strategy for 2016
Mindi ChahalThe UK’s marketing success story of 2015 was Sport England’s ‘This Girl Can’ campaign, which aims to make women of all ages and abilities more active. It won numerous awards at Cannes Lions 2015, including the much-trumpeted inaugural Glass Lion, celebrating advertising that promotes gender equality. The campaign, created with agency FCB Inferno, persuaded 1.6 […]
P&G hits out at ‘stereotypical’ emojis in new #LikeAGirl push
Leonie RoderickP&G has unveiled the next iteration of its #LikeAGirl campaign, blasting emojis for being “stereotypical” and “limiting”, and encouraging girls to share the type of female emojis they would like to see.
Can brands make an impact on social without paying?
Morag Cuddeford-JonesBrands’ use of social media has evolved from clumsy attempts to engage customers to slick content marketing, but as social networks push their advertising products brands must decide whether they need to invest to grow their reach.
How brands are tackling their reopening marketing strategy
Charlotte RogersIn a bid to devise the best reopening strategies post-lockdown, brands are using behavioural insight to help them strike the right tone amid the collective trauma of Covid-19.
Marketing Week brings back the Top 100 Most Effective Marketers for 2020
Marketing Week ReportersThe Marketing Week Top 100, sponsored by Salesforce, will celebrate the highest achieving and most impactful marketers doing great work despite Covid-19.
Retail sales, email marketing, ad targeting: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
How Virgin Holidays used AI-powered data insight to boost awareness
Matt BarkerWith the help of agency ForwardPMX, the holiday company successfully found a distinctive, trusted voice in a crowded sector.