Five teams up with Arts Council England
Five is teaming up with the Arts Council England to broadcast shows on arts events and activities across the UK.
Five is teaming up with the Arts Council England to broadcast shows on arts events and activities across the UK.
Woolworths head of marketing communications Mark Trinder and Kraft Foods media controller Clive Austin have been elected as chairman and vice-chairman of the Incorporated Society of British Advertisers’ TV Action Group.
A MORI poll shows that UK companies and fund managers have radically different views on their dialogue. What’s gone wrong?
On the marketing Richter scale, a breakaway from the Field Marketing Council ostensibly rates ‘small earthquake in Chile’ status. Nevertheless, it raises some interesting issues about trade bodies as a whole, and the way they are perceived. The first point to note is that breakaways are the product of frustration; frustrated ambition possibly, but certainly […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.