Five things to see at Cannes

Cannes Lions Festival offers marketers the chance to embrace new ideas and learn from the best in the world. Here we pick five things no marketer should miss at Cannes 2016.

Cannes Lions 2015 must attend

1. Wake up with the Economist

The Economist’s morning panel series is back for another year, offering a chance to hear from some of the best in the marketing world over breakfast. Speakers this year include Marc Pritchard from P&G, Jonathan Mildenhall, CMO at Airbnb and PepsiCo CMO Seth Kaufman.

2. Burberry’s Christopher Bailey

Burberry very rarely gives interviews so its decision to put CEO and chief creative officer Christopher Bailey on stage in conversation with Anna Wintour offers a rare insight into the running of this luxury brand.

3. Lions Entertainment

New for 2016 is Lions Entertainment – a two-day even dedicated to content. It aims to unpick the issues and celebrate the work, and is accompanied by two new sets of award categories.

4. Marketing Week’s first Lions panel

Marketing Week will be joining the line-up for Lions Entertainment for the first time in 2016. Join our editor Russell Parsons as he talks to Disney’s UK CMO Anna Hill, Marriott’s European VP of brand marketing and ecommerce Osama Hirzalla and Leila Fataar, head of culture and entertainment at Diageo Europe about branded entertainment and influencers. Find us on the Entertainment Forum Stage at 12.45pm on Thursday 23 June.

Click here for more information about the Marketing Week panel.

5. Airbnb boss Brian Chesky

Disruption is a hot topic and few brands have done as much disrupting in recent years as Airbnb. Hear from its CEO Brian Chesky as he speaks to Cosmopolitan’s Joanna Coles about what comes next for the company.

READ MORE: Why Cannes should still matters to marketers


Does Cannes still matter to marketers?

Sarah Vizard

The annual Cannes Lions Festival kicks off in France at the weekend. It has always been about celebrating creativity but increasingly it is also shining a spotlight on issues in the industry ranging from diversity to mobile advertising, offering marketers the chance to embrace new ideas and learn from the best in the world.


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