Five things we learned this week
Click through to find out more about each of these five bitesized takeaways from Marketingweek.co.uk this week.
Vegans have bigger sexual appetite claims PETA, in its latest ad to promote veganism.
Pressure on profits is not a reason to reduce marketing spend , according to P&G.
Sports bodies are moving to calm sponsors’ nerves over ambush marketing, as the England and Wales Cricket Board (ECB) introduces a system to protect official sponsors.
Smokers are more negative about smoking when their cigarettes come in plain packs, according to new research presented by Cancer Reseach UK and Stirling Universty.
Selling out an exclusive handset in Selfridges can have a halo effect for other devices, says BlackBerry UK managing director Rob Orr.