Five is axing its soap opera Family Affairs. The final episode of the soap will be broadcast at the end of the year. The show’s budget will be redirected to fund prime-time drama and scripted comedy shows.
It’s a charmed life that Jim Heekin, lately chairman and chief executive of Euro RSCG Worldwide, appears to lead. No sooner has he vacated his hotspot at Havas, than another senior position seems to beckon, namely an invitation to become head of Grey Worldwide (as opposed to Grey Global), in succession to Ed Meyer. It […]
Nokia chief executive Jorma Ollila is to step down next year after 14 years in charge of the Finnish company. Ollila will be replaced by Olli-Pekka Kallasvuo, head of the mobile phone arm.
Exotic fruit-juice producer Rubicon is launching a range of juice drinks with a low glycaemic index (GI), to appeal to diet-conscious consumers. Low-GI foods avoid “spikes” in blood sugar levels, instead releasing energy slowly. The launch will be allocated part of Rubicon’s &£3m marketing spend for 2005. The premium chilled drinks will go on sale […]
Although the concept of ‘brand love’ was overused and went out of fashion, it remains an insightful way to consider consumers’ attitudes towards brands.
Attracting sponsors from Lego and Starling Bank to Pandora and LinkedIn, women’s sport is revving up for a record year fuelled by the return of the Euros.
With 26% of budgets being wasted on poor briefs and misdirected work, a new guide has been devised to help marketers deliver better briefs.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.