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Heekin’s talent means the mud doesn’t stick

Marketing Week

It’s a charmed life that Jim Heekin, lately chairman and chief executive of Euro RSCG Worldwide, appears to lead. No sooner has he vacated his hotspot at Havas, than another senior position seems to beckon, namely an invitation to become head of Grey Worldwide (as opposed to Grey Global), in succession to Ed Meyer. It […]

Rubicon launches ‘low-GI’ range

Marketing Week

Exotic fruit-juice producer Rubicon is launching a range of juice drinks with a low glycaemic index (GI), to appeal to diet-conscious consumers. Low-GI foods avoid “spikes” in blood sugar levels, instead releasing energy slowly. The launch will be allocated part of Rubicon’s &£3m marketing spend for 2005. The premium chilled drinks will go on sale […]

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