Five to launch bingo and casino gaming service
Five is to launch a branded bingo and casino gaming service following a deal with online gaming company PartyGaming.
The “premium” online service will launch in the second half of this year and will be operated by PartyGaming and marketed by Five.
The deal marks Five’s latest move to build its digital business and revenue streams online.
The broadcaster has already launched a video on demand catch-up service, Demand Five. It also recently launched an advertiser supported portal aimed at young males featuring content from The Gadget Show and Fifth Gear.
Earlier this year, Five signed a deal with NetPlay TV, the interactive gaming company, to air daily live draws for www.EuroTeleMillions.com.
Dawn Airey, chief executive of Five, says: “”Five is looking aggressively at how to expand its presence in digital media, both in terms of its core broadcast content as well as allied offerings that reflect the channel’s unique sense of dynamism and fun.”